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Adidas Collective collab with Robert Hodge- video

Robert Hodge
Adidas Original and FootAction have joined forces to create a one of a kind retail shopping experience.  The Adidas Collective. I stopped by the Willowbrook Mall location in which Adidas Collective and  Robert Hodge a visual artist from Houston held an event. 



 ”adidas Originals Collective is a new retail experience that will live within Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to test new products and concepts that will come to life in the best possible way.”

I purchased some really cool pink and grey leopard print socks that came out fresh and warm straight from the press. The cool thing about the collective is that you can basically create your own laces, socks, shirts and even jewelery. The shopping experience is fun because there is a live dj while you shop and art ...real art on display. 


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Shout out to Houston sneaker heads, Adidas researched and found out that Houston bought the most shoes and placed stores here before any other city. 
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