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BCBG Max Azria Pre Fall 2013

Designers Max and Lubov Azria's ,  BCBG Max Azria Fall collection for 2013 has a demure and romantic feel to it.  “I went to Istanbul in September and the scenery was breathtaking,” recalls Lubov. “Walking down those cobblestone streets really takes you back to the twenties, thirties, and forties.”

“It’s such a romantic place—it was really influential of the collection’s mood.”

The collection also has big sporty patent leather jackets that can add that rather conflicting piece to any ensemble. 

“Athleticism is part of our lives now,” says the Los Angeles–based designer. “Modern clothes need that element to propel them forward . . . and I also like the idea of playing with opposites.” Finding a fur gilet to throw over a whisper-light chiffon dress certainly isn’t the first thing on a woman’s mind come May, but wait until October when the weather starts to turn and pre-fall is still hanging in stores, and it’s a different story. Says Lubov: “We have to bear in mind different climates so that wherever a woman lives, she has options.”

Can't wait to see photos from NYFW






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