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She Did That, Again: Tamar Braxton Launches

Monday, November 17, 2014

Tamar Braxton launched her clothing line exclusively online at and it is fabulous. But did we really expect anything less from the Diva? To sum it up, her collection is fun, and refreshingly chic at a wonderful price.

We love her collection but here is what she had to say about it: 

“Anyone who knows me knows I’m all about looking fabulous without breaking the bank. So when designing this collection, it was important that the line had a wide variety of looks. A little everyday fashion, but also some runway looks at incredible prices. It is important to me that all of my fans feel like there is something for them” says Braxton.

The collection is a perfect mix. It is easy to see how the items would pair together. It is obvious from the welcome page that she wanted to do something that exceeded expectation. I mean, the site is even nice to just look at! And thankfully, the beauty doesn't stop there. The patterns and designs fit seamlessly with today's trends. While a lot of them boast a simplistic design, they send a powerfully confident message.

What makes the clothing line and website more special is the new virtual fitting room. It is insanely accurate! It asks for either all of your measurements, or simply your height and weight to give you a great idea of what the item would look like on you. 

"Tamar Collection is the only US-based fashion brand to use a photo-accurate, virtual fitting room solution in its e-commerce store. This technology enables shoppers to check the fit of any garment on a virtual avatar after entering his/her precise body shape and size. This technology will improve customer satisfaction and help eliminate the frustrating problem that e-shoppers experience of having to return items that do not fit."

Here are just a few of our favorites:

How cute is this for a sweet date night or girl's night?

This is beautiful and perfect for any holiday outing.

So stylish for a relaxing Saturday outing or Sunday brunch.

These will finish off any outfit. 


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