CoverGirl makes a power move collabing with The Hunger Games. The movie which stars Jennifer Lawrence, Iam Hemsworth and Josh Hutcherson in the second installment of The Hunger Games franchise.
The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film's makeup department used COVERGIRL products on set to create the film's luxurious, high couture looks. Which I can not wait to replicate.
"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey , VP and General Manager, Global P&G Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins ' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire."
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